YMCA
The YMCA has countless branches and groups up and down the country so its brand guidelines are comprehensive. Nevertheless, no guidelines can ever cover every eventuality so it’s always interesting interpreting them for design projects a little beyond their scope.

Recruitment brochure for online delivery and internal A1 poster

A two sided z-fold leaflet and postcards in YMCA branding

Z-fold leaflet which folds to business card size

Annual report designed as a double-sided A2 poster which folds to A5

Annual report designed as a double-sided A2 poster which folds to A5

Sketches and final design for the basketball team

A series of logos designed with local groups following national YMCA brand guidelines

Roller banners showing the new Tornadoes logo

A folded printed A5 leaflet in YMCA Accommodation brand colours